Business and Passion

What is marketing? It is the art/ science of making consumers buy what they do not need. It is profound claptrap; the educated bullshit; the intensive labeling of simplistic theories with verbose technical jargon. This romance of mixing art and science with the intention of influencing consumption behaviour seduced me many years ago, and teaching this discipline has remained my passion.

An ex-colleague of mine completed his doctoral in marketing and as a side business, and almost for interest sake, he and his wife started a business selling tea at the retail front. I visited their shop today at Millennium Walk and I felt like I took a step into marketing wonderland; where sound marketing theories manifest themselves into a sound business design. They have a business that does not sell tea. Instead, they sell an experience which begins from the moment you step into the shop front. Their outlet appears to be more of an artistic impression of a contemporary tea museum rather than a tea retailer. Colour schemes play around with classic matt black to daring yellows. The background plays a constant soothing blend of jazz and service stretches beyond a single transaction.

It is not everyday that someone can say that they are able to mix business with pleasure, or in this case, mix business with passion. Is it even possible to sink oneself into business before developing passion? Sometimes when the grass appears too green on the other side, it overwhelms the prospects at hand.

Finding contentment really is a challenge on its own.

Nothingness

I just want to put in an entry and yet I have absolutely nothing to say. Louis is singing ‘what a wonderful world’, and in this rather optimistic mood, I don’t think I can argue very much against good’o Louis.

I have set the stage; dim lighting that typically inspires a surge of sentiments; playing in the background a freshly procured jazz compilation; and a single malt on the rocks resting beside me like a faithful friend…. …. yet, I have nothing to say.

Perhaps it is a moment I would like to capture, like the frantic snapping of a digital camera at the crushing waves, wishing that maybe after twenty shots, you may have a chance of seizing the sensation of boundlessness for future reference. I am trying to capture a moment of nothingness, a moment of tranquility and placidness. The beauty itself is like stainless linen; undisturbed and quiet.

Louis has taken a bow. Cassandra Wilson is singing Tupelo Honey. I’ve never heard this track before, but I’m glad that I’m listening to it now.

How often can you appreciate the loveliness of a whisper?

Nostalgia

How much is your childhood worth? What would you give to take a stroll down memory lane and relive the days of yesteryears where happiness is found in its purest form, tainted only by each grain of sand that seeps through the hour glass?

I had the most surreal and nostalgic experience playing reminiscence with two long lost friends over the Internet. It was quite amazing, how friends that I had lost touch with for 15yrs could just get together to unravel lost memories tucked behind some dusty corners of our minds. It is like finding a bag of marbles which you hid under a broken floor board a decade ago. Each glass bead will remind you of an instance and an emotion which you experienced during your otherwise forgotten childhood. This feeling is like a soothing taste of toffee, heartfelt and warm. It is a moment where you look back and whisper to yourself, ‘I remember’….. …

I remember the laughter; wholesome and innocent. I remember the friendships; untainted and honest. I remember the tears; naïve and earnest.

I really wish for an opportunity to sit down and play catch up with these long lost friends, because they are the only bridge to some very potent memories, memories that deserve to be relived just so that I may treasure them even more dearly.

Over Indian Pizza

Last entry was on the 17th December 2005. Woohoo!! I must have done well, that is living a life; one that is worthwhile enough to render blog entries to be the least of my priorities along with worrying when in the world I’m going to complete my education.

It is 1:30am and while I should be in bed catching some undeserved sleep, I figured I will sit my ass down and write just one more entry. That is, despite making promises that I will not blog till I’m back in Melbourne and when I’m stuck in the office.

It is such a revelation, to discover that despite having no evidence of human traffic, I do have friends who actually read my blog! It was an eventful evening spent with a special bunch of friends over some Indian pizza. Special because they are the gang I got to know through the internet during the good’O days where a stranger with a receding hair-line did not necessarily make him a pedophile. This gang is a bunch of characters better known by their nick-names where more important details such as birthdates and surnames are often taken for granted. We would probably meet up once every other time when I visit home and strangely gatherings would include dinner arrangements of roti-prata, this time, without exception but with an Italian twist.

Anyway, the point of it all is that in the spirit of discovering you had a long lost brother, it is a revelation that there are people I know out there that actually bother to read my entries. With that, this entry is for you. You know who you are.

Cheers

boys to air stewardess

Hey almost a month without entry in my blog. It is probably good news as it means that the past 4 weeks have been busy and eventful, so much so that writing an entry in this blog has plunged in priorities.
Back in Singapore again, and as usual, observing changes since my last trip has its way of fascinating me or pissing me off. I was on the train yesterday, when I saw a couple of army boys booking out and they were on their way home. It brought back memories – the good old days of longing for the weekend to near just so that I could have a proper bed and private toilet facilities. But a lot has changed since then. I remember lugging my Ali-BaBa duffer bag with a sling around the shoulders and the weight of it would threaten to suffocate anyone without a very fat neck. These boys, however, were wheeling a certain black luggage bag gracefully like air stewardess waltzing onto their next flight. What is the world coming to? My friend said welcome to the army of the 21st century. When once upon a time, they turn boys into men, we are turning the boys into girl scouts.

The boys will be coming

The boys are coming. There is a sudden surge of fear mixed with anxiety in possibly not the most welcoming nature. The boys are coming. My routine will be affected, and my status quo ripped to shreds. The boys are coming. I will lose my bed, and nights will be furnished with howls of snoring. The boys will be coming…… bring it on!

Slumber

The sun rises too early. It is summer and despite the adjustments of daylight saving, the sun still rises too early. My bedroom is furnished with double-layered curtains of deep royal blue, yet sunlight still seeps in from the edges to provide some unwelcome illumination each morning.

Sleep is a necessity too precious to be cut short. I can’t think of many things in life that has the right over disrupting sleep; save breathing and possibly sex, which really is a preparatory rite to sleep if you think about it. That is probably why I seldom have breakfast, and mornings to me are a theoretical construct that begins at 2pm. Maybe being awake is a periphery state, almost like a side-effect to sleep with the latter being the main purpose to live. Controversial, but I’m happy with any notion that will buy me a few more hours of slumber without the exchange of guilt.

Quote worthy from our minister mentor, old-man Lee, “one of the best inventions by man is the air-conditioner.” Old Lee attributes the contraception to productivity; I accredit it to good forty winks. Next closest to air-conditioner for a noble-worthy invention is probably the sleep mask. It cheats the sunlight from day and shelters you with the same sense of sanctuary not felt since the security blanket from the nursing years. With my sleep mask and valerian in hand, slumberland party would have been a nightly affair if not for disturbance each dawn of the most bothersome nature; a bird. There is this particular bird that sings like a nightingale each morning with vocals crisp, melodious and delightful. At least, it would have been delightful if that demonic creature didn’t twitter at 5am in the bloody morning!

As such, I realise that the next to follow the air-conditioner and the sleep mask as the best inventions by mankind, is in fact, the sling shot.

Penguin Parade

It was a happy day yesterday. Strange actually, it was a strange blend of joy mixed with envy and a dash of inspiration to top it off. It was graduation day for my Faculty, with two ceremonies one at 4pm and the other at 8pm to cope with the number of students dressed like penguins to collect their testamur.

I never thought much about graduation when I did it. The emotional aspect of completing my course was exhausted by the time I finished my last exam, and the donning of the graduation robe felt more like a masquerade for parents rather than a self-closure of a journey past.

Yet it was so different yesterday. Just seeing the pride on the parents’ faces gave me a certain feeling of warmth and a trickle of anxiety (although I couldn’t help but imagine some of them were thinking to themselves “it is about bloody time after all the money I’ve spent.”) At one end, it was reminiscence of how my parents felt when they took pictures with me wearing the cardboard hat. On the other hand, there was anxiety of wanting them to feel the same again when, hopefully, I’ll one day be able to replace the cardboard with a cushion.

I met a handful of my students who graduated yesterday. I felt like a celebrity over their eagerness to take pictures with me. They thanked me and made me feel like I made a difference - it was a priceless sensation. It is moments like these that make me appreciate why my mom never gave up teaching after thirty over years.

But of course, the main reason I was there was to offer my congratulations to my friends. Swallow was collecting her testamur for a Masters in accounting (although it still sends a shiver down my spine just on the thought that someone would actually pursue that course). Two of my colleagues finished their seemingly perpetual pursuit to obtain a doctorate. Watching them dressed up like an elaborate table-lamp with a mushroom-head made me green with envy.

Vietboy and I looked at them two and without any exchange of words raised the same question simultaneously, “when the hell is it our turn?”

Kempetai!!!

Friday Night at Forum

I had the entire weekend full! It was rather uncharacteristic considering the fact that my weekend routine typically consists of staying in the office to procrastinate from procrastinating to do work. Murphy’s Law proved true once again; when I have no plans for the weekend, I will have absolutely nothing to do in the office except to swat flies. On the other hand, when I had this wonderful Jazz gig to go to on Friday night, my desk magically stacked up with paperwork. Almost at a frantic pace, I managed to clear the work and headed down to Forum to catch the Royal Crown Rue.

I actually had no idea who the Royal Crown Rue was, except being told that they were the band that appeared in The Mask. Gangster jazz was what they called it, and that certainly sounded like my kind of music. It was costly, $50 per person and it was quite a challenge to find anyone to go watch with me. Chris who first came up with the idea couldn’t make it as she thought it was beyond her budget. So there was I, left with the option of asking some underage princess who had no clue about jazz to keep me company, but instead I was privileged to ask out a self-confessed over-aged princess who made the price of the ticket worthwhile.

The Forum was a grand venue, redone with a Roman theme with five-pillared pavilions and white marble statues ornamenting the sides of the theatre. What really impressed me was the layout – it was not a typical concert layout, but instead a seating area at the top end of the area closer to the entrance with a standing/ dancing floor space just before the stage. The setup was non-formal and pub-like instead of theoretical. The first band that played was really interesting but I couldn’t put my finger on what genre their music belonged to. It was a hybrid of rap and brass and with me being above 25 yrs of age, I had no clue as to what they were singing. When the second band played, I knew for a fact that millions of my brand-cells died. It was a racket which I couldn’t really appreciate, save the memories it brought when I was rocking my head to GreenDay back in high school. Punk really isn’t my cup of tea.

So we were there from 8:30pm and it was not till 10:30pm that RCR appeared. We were brought back to the fifties where mobsters were raving the streets of LA with tommy guns. Gangster jazz lived again and the crowd rose to the occasion dressed in their hats, black suspenders and checked ties jiving till the clock hit twelve. RCR was brilliant, ‘Hey Pachuco’ was a twenty minute item featuring trumpet, bass and drum solos that had you cheering your lungs out.

Not a bad end for a Friday evening, if that really was the end of the evening. There was an emotional episode to follow but that is probably best left for another entry. In any case, the Friday evening marked a pretty eventful weekend. I’ll leave the rest of the story for another time…. …

"everything is fine thank you"

My daily work routine is one that doesn’t help make a lot of friends when I share it over conversations. The best way to sum it up is that if I were my own boss, I’ll sack myself. Sometimes I wonder if this habitual behaviour to procrastinate and slack will render me a vegetable by the time I finish my doctoral studies. Actually, that is a rhetorical question; I just need to look at the academics in my department to realise that the truth is as naked as salad without dressing.

I am never convinced that I work hard, because I can remember vividly the number of hours I fall asleep at my desk rather than the minutes I diligently invest to get work done. Yet, the comments and perceptions of my colleagues and peers suggest different. There is this strange impression that I am an industrious worker-bee that will finish my course before you could say PhD. In situations like these, I will always beg to differ. Being the Chinese that I am, I will attempt to brush aside compliments to confess that I really spend as much time doing nothing as much as I spend time being tucked in bed. That is cue for weird looks of resentment which look upon me as being a hypocritical pig rather than a humble pie. Therefore, I would suppose swinging conversations to the other end of the spectrum would help make more friends; “ah yes, the study is going well, in fact I think I will finish in two and a half years” – in which case, I will be looked upon to be arrogant and conceited like a prancing peacock with its feathery bottom suck to its head. It has been an interesting learning experience in terms of developing social skills with fellow academics. At the end of the day, I have learned to basically keep my mouth shut when someone asks about my research and work…………..

…………..“everything is going fine thank you.”